Mobile operator VIP ready for launch
Macedonia’s third mobile operator Mobilkom
(Macedonia), backed by Mobilkom of Austria, says
it will launch commercial services ‘in the next
few days’. Marketing services under the VIP
banner, the newcomer says it has already
invested EUR10 million (USD13 million) for its
licence, and an additional EUR50 million on
network infrastructure. The company’s executive
director Mladen Pejkovic said the firm hopes to
provide full coverage of the territory of
Macedonia while building up its own
infrastructure: in the interim six-month period
it will provide national roaming through a deal
signed with T-Mobile’s local unit. VIP has
promised to deliver lower prices than those
offered by its rivals, but stopped short of
providing details.
According to TeleGeography’s GlobalComms
database, in December 2006 Mobilkom was the sole
bidder in the government's auction of a third
GSM mobile licence. Its bid was approved two
months later. Mobilkom offered EUR10 million for
the ten-year (renewable) licence, and under the
terms of its licence award must launch within
six months of receiving the award. The sector
has long been dominated by two players T-Mobile
Macedonia (formerly MobiMak), the wireless arm
of former national monopoly T-Com Macedonia,
which launched its GSM-900 service in October
1996, and OTE-backed Cosmofon, which entered the
fray in June 2003. T-Mobile had 955,000
subscribers at the end of March 2007 (a market
share of 65.74%), while Cosmofon had 497,637
(34.26%). Despite the claims of the incumbents
that the domestic mobile market is now
saturated, the government has already announced
plans to auction a fourth mobile licence to
increase competition still further.